A product page is no longer the only place a buyer encounters a product. A marketplace can summarise it, an assistant can recommend it and a comparison view can decide which facts appear first.
That creates a new visibility problem for sellers. The work is not only ranking for a keyword; it is making the product understandable wherever the next decision happens.
The answer is a connected view of the listing, the evidence behind it and the changes most likely to improve the next read. That is the problem GBNOX Radar is built to make clearer.